The Suckee Side of Self-Promotion

I cried. There were several moments of tears this week, most of which were tears of joy. (One instance involving Amazon and tears of rage. It happens.) I’ve reached a time in my life where it’s officially time to celebrate. C-E-L-E-B-R-A-T-E! Publishing a book is not easy. Promoting one is even less so.

Several times I wanted to gag on what’s been required in getting the word out for the multiple launch events for the release of the Life Before The Lottery: Living Beyond The Bucket book…the book I am so excited is finally here. This project–and all the people involved in it–deserve to be celebrated. My background is in PR, yet I have found that marketing a company, a product, an idea or a cause is far easier than marketing yourself. Self-promotion sucks. It feels unnatural. So much so, I had to have a friend help me on a simple press release, something I’ve done countless times for other entities. But it was in asking for help on this that the true magic happened.

This has been a big week, and it’s been so special because of you. This last week is a reminder of just how many people are pulling for this. I am honored. Attending last Friday’s book launch party reminded me of how blessed I am and all the good people in my world. I got a chance to see smiling faces at two of the launch events so far — from local friendly faces to old high school friends I hadn’t seen in over a decade, an old college roommate, and even people in the publishing industry that came out to support this. Girlfriends treated me to a day at the spa, a radio personality gave a lovely plug in her blog and on her show, I didn’t fall out of the chair during an interview at the local television station (yes, that was a fear of mine), relatives gave me smooches, and I just found out that the last launch event this Friday is in the front page in the Vail Daily newspaper.

I decided that although my editor and book shepherd says I’m supposed to be my own biggest fan and advocate (making me begrudgingly create several social media accounts for the book–which means I launched a book with a total of 14 Twitter tweeters and 3 Google+ followers), I think I’m going to have to take that hat off and pass that on to someone else. Anyone but me. Besides, my role in this was to write and actually publish it, now it’s up to you to determine if it was worth it and to spread the word.

That someone else is you. If you want to support the book and this freshly pressed author or are even just plain curious, you can check it out and order here. I personally am trusting that this book will get into the right hands, touching the right hearts with the right message at just the right time. I am realizing with relief that it’s not up to me. It really never was. The book itself is ultimately not about me me me, and therefore I believe that launching it to the public shouldn’t be either. If you believe in this and want to help a girl out and spread the word (because quite frankly, she’s tired of it herself), tell a friend or two and rave about it on Amazon and Goodreads. The editor tells me those are critically important. Oh yeah, and now that I have social media accounts, Tweeter, Plus, and email away…because I’m not.

Twitter @AshleeBratton
Google+: AshleeBratton
New Website:

Next Launch Event:
Friday, October 3rd / 4:00-6:00pm
The Bookworm of Edwards (Vail Valley)
A Happier Happy Hour

And from my heart to yours, thank you. This has been amazing. I can’t wait to see where God takes this next and what He does with this. Cheers to all things bucket list, and for those in the area…hope to raise a toast and see you at the Bookworm!

Leave a Reply

Your email address will not be published. Required fields are marked *